3 Takeaways from Deloitte’s Fast 500

This past week, Deloitte released it’s annual list of the 500 fastest growing EMEA technology companies, and the results are pretty interesting. The most interesting point is probably that Logic Bilisim, the top growing technology company with %28617 gr0wth, is from Turkey. I thought I’d take look at the list and find some takeaways that could be helpful for startups.

More or Best – You Can’t Have Both

For the second year in a row, France ranked in with the most companies per country on the top 500 list; however, you wouldn’t notice that if your eyes drifted too quickly to the top 10 list, where the UK & Ireland took 7 of the top 10 growing technologies companies. This is the first mistake for a startup – thinking about how to be the best. If you look at it statistically, it’s microscopic, the chance that you will be “the best” in any substantial respect – continuing to think in terms of being the top 10 implies you think that you will increase your odds, and that’s just plain hubris. I understand the love of risk – that’s what makes us Pirates – but the “Go Big or Go Home” is not the only way to do a startup.

The Point is: France’s consistent placement (this is the 2nd consecutive year that France has the most companies on the Fast 500 list) shows a great ability, when needed, to keep its head down and reiterate, striving not for the most growth, but more a consistently high level of growth. It is possible to innovate in a space without conquering the world – find the comfortable middle and you fill find an attainable goal worth striving for.

Do What you Know

France hit number 1 in two sectors, BioTech(BioAlliance Pharma # 22) and Media/Entertainment(Concoursmania – #70) – France also took the #3,#9, and #10 slot in BioTech, which explains Strasbourg’s StartupWeekend turnout. Two of France’s top 3 companies by growth, Aquafadas and Ikos Group, are software companies; and while they may have placed 7th and 10th overall in the sector, that shows consistency – after all, France was the only country to have two top 10 software companies.

The point is: I hate to break it to you, France, but not every culture is best suited to innovate in every sector. Perhaps the sectors that France excels in aren’t the most trending, or quickest growing. Not every culture is most suited to do, say, social startups – as it turns out, Californians/Americans are more experienced with being social than the French (*braces for angry comments below*), just like New York startups are more suited for Digital Media startups. London’s top startup, Fixnetix, provides services to Financial traders – no surprise, given their strong finance background. Ask yourself: What does France already do well that it can apply to startups? 

Fast Growth doesn’t come FAST

While SoLoMo might be what’s on the plate for LeWeb, it’s interesting to look at what’s trending in Deloitte’s Fast 500 EMEA companies. Sticking my foot fully in my mouth, I have to admit that the #6 companies, RatedPeople.com, is indeed a “Lo” company – providing certified Local tradesman to those offering work. The fastest growing companies are providing real customers with real needs, and they’re doing it well. I should note that Deloitte’s growth percentage is based on percentage revenue growth over the last five years, meaning that companies have to be in business for a minimum of 5 years in order to meet their eligibility requirements ( 5 years ago?! That’s when Twitter was still being done via text message!)

The point is: keep your head down. These companies are not celebrating press coverage by TechCrunch – in fact, Goal Europe pointed out that the top 3 UK companies on the Deloitte Fast 500 have never been covered by TechCrunchEU. Fast growth rate does not come fast, and we can only begin to discuss the value of a company 5 years after its inception, when it has had time to show whether it will sink or swim.

Be sure to Check out Goal Europe’s take on what the Deloitte Fast 500 means for Central and Eastern European countries, or check out some of our other startup articles:

1. Mathieu Lhoumeau raised $0 Million for Contract Live

2. Smartdate, the French startup everyone is asking questions about

3. How Polaris & Dublin can help European startups get to the US

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Categories: European StartUp Scene

Author:Liam Boogar

Co-founder of The @RudeBaguette, I'm a Californian native bringing you French startup news in English.

12 Comments on “3 Takeaways from Deloitte’s Fast 500”

  1. November 28, 2011 at 2:23 pm #

    > “Ask yourself: What does France already do well that it can apply to startups?”

    Anyone wants to invest in a Wine & Cheese startup ? 🙂

  2. November 29, 2011 at 8:06 am #

    And note, the word “cloud” does not figure on the Deloitte EU 500 list.

    • November 29, 2011 at 10:06 am #

      Yet, Jeff. I don’t doubt that a lot of these companies will be taking advantage of cloud services in their own infrastructure, even if they’re not actively reselling them.

      • November 29, 2011 at 10:48 am #

        John, exactly my point. Cloud is an infrastructure, and an important one. But businesses (even online ones) no longer call themselves dot-com’s nor (increasingly) e-commerce, even though they have sites in .com and conduct business online. Businesses include a social component without being social businesses (except for a handful of startups). They permit comment (RudeBaguette) without calling themselves Web 2.0. And they use the cloud without calling themselves cloud businesses. Only a very small handful actually extend / improve the cloud infrastructure, much as (cf. L Boogar) only a very small handful are in the top ten.

      • December 1, 2011 at 3:14 pm #

        Cloud may not be on the list, but most vendors don’t know how to define cloud when searching for partners let alone the reseller/VARS themselves, is it a product/service/infrastructure?

        The following are however featured on the list:

        1.Internet
        2.Software
        3.Telecommunications / Networking

        These are all tech products/services which are migrating to the cloud, theres no mention of backup hosting services, data management, PaaS/(ASP) either, but you could argue deloitte’s definition is ‘computers’ if not ‘networking’

        I was at channel focus Europe last month, and the general consensus was that resellers will start reselling cloud services, there is no question about that, the question is….. what percentage of the service/product protfolio will be dedicated to this? If the key vendors are convinced and investing , how can the resellers stay away?….looking at yesterday’s CRN UK TOP 100 resellers – Resellers are generating more and more of their revenue (and margin of course) through services. Reselling alone is no longer enough, the trend is going towards ‘cloud’, and will become the inevitable resold service for many.

        To bring my contribution back inline with the general topic… when comparing VARS (with a hosting service) across the top 3 (EMEA) (Germany, UK, France). France does infact have the highest coverage of VARS with a hosting service (10%), followed by UK(9%) then Germany (8%)….suggesting France is in the better position from a cloud perspective 🙂 (stats taken from a 26000 resellers across the 3 countries .. compu.base).

    • November 29, 2011 at 11:18 am #

      Interesting, I had assumed you meant that whilst cloud as a medium is growing, the lion’s share of business (as you’d expect) had been going to the big players (Azure, AWS etc.) with established businesses backing them. Instead, you were talking about branding, and I think you’ve got a good point.
      I don’t know whether its a realisation that best practice for future expansion is not deliberately limiting your scope, or canny startup CEO’s leaving themselves room to pivot, but it’s an interesting observation. I suppose that as familiarity with the Internet has grown, and its now a part of the layman’s daily life, there’s less need for a business to emphasise their online credentials. Possibly we’ll see the reverse as a USP in future – a natural expansion of the “buy local” movement.

    • November 29, 2011 at 11:19 am #

      (for some reason I can’t reply to your last comment, only the original, so please excuse the formatting weirdness)

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